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YouTuber Negotiating Brand Sponsorship Deal

A content creator negotiates sponsorship terms — mid-roll rates, exclusivity clauses and 50/50 payment split. Edit this Telegram chat and download free.

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Friday 10:00

Hi! I'm with XX brand. We've been following your channel and love your content. Would you be open to a sponsorship collaboration?23:57

Hey! Thanks for reaching out. I'm open to partnerships that fit my audience. What did you have in mind?23:57 read

We'd love to do a mid-roll integration in one of your upcoming videos. Your audience aligns perfectly with our target demographic23:57

Great to hear. For context — my channel has about 185K subscribers, averaging 40-50K views per video in the first 30 days23:57 read

Solid numbers. We're thinking around $2,000 for a 60-second mid-roll mention23:57

Appreciate the offer. Based on my view counts and current CPM rates in my niche, I typically charge $1,200-1,500 per mid-roll. $2,000 would be my rate for a longer integration or if exclusivity is involved23:57 read

Interesting. What CPM are you basing that on?23:57

$25-35 CPM for sponsored content in my niche, which is standard for direct creator deals. At 45K average views that's $1,125-1,57523:57 read

Fair. What if we did $1,800 and included a 30-day exclusivity clause?23:57

Exclusivity changes things. A 30-day competitor exclusivity means I'd have to turn down other sponsorship opportunities in this category. That's worth a premium on its own23:57 read

How much of a premium?23:57

$2,200 for mid-roll plus 30-day category exclusivity. That's my standard rate for this package23:57 read

Let me run that by my team. What does your delivery timeline look like?23:57

I publish twice a week, Tuesdays and Fridays. If we agree on terms this week, I can have it live in 2-3 weeks depending on my content calendar23:57 read

Two weeks would be ideal23:57

I can make that work. I have a video planned for next Friday that would be a natural fit23:57 read

OK, $2,200 with 30-day exclusivity works. Let's talk deliverables23:57

Standard mid-roll includes a 60-second mention naturally integrated into the content. I write the talking points myself to match my voice and delivery style23:57 read

We'd like to review the script beforehand23:57

Of course. I'll send talking points for approval 3 days before filming. One round of revisions included23:57 read

What if we need additional rounds?23:57

Additional revision rounds are $150 each, capped at two extra. But honestly one round is almost always enough — I know my audience and what resonates23:57 read

Fair enough. On FTC disclosure — we need to make sure it's clear and compliant23:57

Absolutely. I always include a verbal disclosure at the start of the integration ("This portion is sponsored by XX") plus the built-in paid promotion checkbox in YouTube Studio. I also add disclosure language in the video description23:57 read

Do you label the video title with "ad" or "sponsored"?23:57

I use the YouTube paid promotion marker and verbal disclosure. I don't put ad labels in titles — it tanks click-through rate, which means fewer views for both of us. The in-video disclosure plus description is fully FTC-compliant and standard practice in my niche23:57 read

Makes sense. Can you clarify the exclusivity scope?23:57

Exclusivity covers direct competitors in the XX product category. I'll send a list of brands I consider direct competitors for your review. Anything outside that category is unaffected23:57 read

That works. One thing — we'd actually prefer a dedicated video instead of mid-roll. More depth and better exposure for us23:57

I get why that's appealing, but I'd actually recommend sticking with mid-roll for your goals23:57 read

Dedicated sponsor videos get significantly lower retention across my catalog. My audience comes for the content. When the whole video is a sponsorship, they click off fast. Mid-roll embedded in regular content gets better completion rates and more total watch time on the sponsored segment23:57 read

I hadn't thought about it that way23:57

The data is clear on this. My last three mid-roll integrations averaged 78% completion on the sponsored segment. Dedicated sponsor videos from comparable creators in my niche average 35-40%. Mid-roll delivers more eyeballs on your brand23:57 read

OK you've made your case. Mid-roll it is23:57

Solid choice. Let me summarize the full terms23:57 read

60-second mid-roll in a regular video. Script approval with one revision round. 30-day competitor exclusivity in XX category. FTC-compliant disclosure. Target publish: next Friday23:57 read

Looks good. What about payment terms?23:57

My standard is 50% upfront upon agreement signing, 50% upon publication. I accept wire transfer or PayPal23:57 read

We typically pay net-30 after publication23:57

I understand that's standard for larger campaigns, but for this range I need the split. The upfront deposit secures your spot in my content calendar and covers production time. I've had brands push net-30 into net-60 with no explanation23:57 read

Fair point. Let me check internally23:57

OK, we can do 50% upfront and 50% within 7 days of publication23:57

That works. I'll send a simple agreement with all terms. Once both sides sign and the deposit clears, you're locked into my calendar23:57 read

Great. What do you need from us to get started?23:57

Brand guidelines, key messaging points, any features or claims you want highlighted, and any hard no's. The more context I have, the more natural the integration will feel23:57 read

I'll have our marketing team put together a creative brief by Monday23:57

Perfect. I'll review it and send talking points by Wednesday for approval. Thursday for any revisions, Friday for filming23:57 read

Tight but doable. Looking forward to working together23:57

Same here. One last thing — I'll need the brand assets by Tuesday at the latest. Logos, product shots, any b-roll you'd like me to consider23:57 read

I'll make sure the team includes those in the brief23:57

Awesome. Agreement coming your way within the hour. Welcome aboard23:57 read